Academy REBRAND
Academy LA: Los Angeles Night Life Redefined
Academy REBRAND
Academy REBRAND
Academy REBRAND
Academy LA: Los Angeles Night Life Redefined
Academy LA: Los Angeles Night Life Redefined
Academy LA: Los Angeles Night Life Redefined
About the project
Academy LA has been revitalized with a modernized image and enhanced overall experience. By integrating cutting-edge technology and introducing a new line of clubbing themes that combines AR and clubbing, the club now offers an immersive and innovative nightlife experience. These changes have attracted a broader audience, solidifying Academy LA's reputation as a premier nightlife destination.
Date
December 2022
Type
Graphic Design, Branding Design, Spatial Experience
The Logo
The Logo
Bold Emphasis
Bold and elongated typeface gives a strong, modern look, emphasizing grandeur and sophistication.
Gradient Fill
The black-to-white gradient adds depth and represents the nightclub’s dynamic lasers and lights.
Grayscale
Monochromatic shades keep the design sleek and versatile.
Close Spacing
Closely spaced and aligned letters create a cohesive and recognizable name.
Minimalistic
Simple, without extra graphics, highlighting a straightforward yet powerful clubbing experience.
Close Spacing
Closely spaced and aligned letters create a cohesive and recognizable name.
Minimalistic
Simple, without extra graphics, highlighting a straightforward yet powerful clubbing experience.
Grayscale
Monochromatic shades keep the design sleek and versatile.
Minimalistic
Simple, without extra graphics, highlighting a straightforward yet powerful clubbing experience.
Bold Emphasis
Bold and elongated typeface gives a strong, modern look, emphasizing grandeur and sophistication.
Close Spacing
Closely spaced and aligned letters create a cohesive and recognizable name.
Grayscale
Monochromatic shades keep the design sleek and versatile.
Gradient Fill
The black-to-white gradient adds depth and represents the nightclub’s dynamic lasers and lights.
Minimalistic
Simple, without extra graphics, highlighting a straightforward yet powerful clubbing experience.
Posters
Posters
These three posters for Academy LA nightclub collectively highlight the club's transformation of Los Angeles nightlife, its premier entertainment status in Hollywood, and its expansive space offering world-class music. The gradient text, which aligns with the descriptions, depicts "light, stars, and music," emphasizing key elements relevant to both the nightclub and the city of Los Angeles.
These three posters for Academy LA nightclub collectively highlight the club's transformation of Los Angeles nightlife, its premier entertainment status in Hollywood, and its expansive space offering world-class music. The gradient text, which aligns with the descriptions, depicts "light, stars, and music," emphasizing key elements relevant to both the nightclub and the city of Los Angeles.
Signage + Wayfinding
Signage + Wayfinding
Introducing ARAVE – Augmented Reality Raving
What is ARAVE?
"ARAVE" is a new series of clubbing events that combines augmented reality with the traditional clubbing experience. Each week, a different themed AR event will take place.
Back Camera 3D Filters
Special filters will be activated by scanning the "ARAVE" logo. When logo is recognized, 3D effects will appear on users' phones. Logos will be displayed on poles throughout the club, showing animations that sync with the music's beats.
Selfie Camera Filters
One part of the ARAVE feature will include selfie camera AR effects, they will be released weekly on Instagram based on the current theme for users to enjoy.
Selfie Camera Filters
One part of the ARAVE feature will include selfie camera AR effects, they will be released weekly on Instagram based on the current theme for users to enjoy.
Back Camera 3D Filters
Special filters will be activated by scanning the "ARAVE" logo. When logo is recognized, 3D effects will appear on users' phones. Logos will be displayed on poles throughout the club, showing animations that sync with the music's beats.
Introducing ARAVE –
Augmented Reality Raving
Introducing ARAVE –
Augmented Reality Raving
What is ARAVE?
"ARAVE" is a new series of clubbing events that combines augmented reality with the traditional clubbing experience. Each week, a different themed AR event will take place.
Selfie Camera Filters
One part of the ARAVE feature will include selfie camera AR effects, they will be released weekly on Instagram based on the current theme for users to enjoy.
Back Camera 3D Filters
Special filters will be activated by scanning the "ARAVE" logo. When logo is recognized, 3D effects will appear on users' phones. Logos will be displayed on poles throughout the club, showing animations that sync with the music's beats.
ARAVE logo
ARAVE logo
Innovative and Futuristic
Innovative Futuristic
Modern and futuristic with bold, angular lines and curves.
Gradient Fill
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Symmetry and Balance
Symmetrical design creates harmony and aesthetic appeal.
High Contrast
High Contrast
High contrast between black background and white elements makes it striking.
Streamlined Design
The clean, uncluttered look emphasizes core elements, reflecting modernity.
High Contrast
High contrast between black background and white elements makes it striking.
Sleek Design
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Innovative Futuristic
Modern and futuristic with bold, angular lines and curves.
Gradient Fill
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
High Contrast
High contrast between black background and white elements makes it striking.
Sleek Design
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Symmetry
Symmetrical design creates harmony and aesthetic appeal.
Innovative Futuristic
Modern and futuristic with bold, angular lines and curves.
Gradient Fill
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Symmetry
Symmetrical design creates harmony and aesthetic appeal.
High Contrast
High contrast between black background and white elements makes it striking.
Sleek Design
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Innovative and Futuristic
Modern and futuristic with bold, angular lines and curves.
Gradient Fill
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Symmetry and Balance
Symmetrical design creates harmony and aesthetic appeal.
High Contrast
High contrast between black background and white elements makes it striking.
Sleek Design
Black-to-white gradient adds depth and dynamic quality that ties back to Academy's new rebrand.
Posters
These posters are designed for a new augmented reality-themed clubbing experience called "ARAVE." Each poster showcases a different themed event. I created the typography using an abstract typeface that conveys sleek, tech-inspired, and futuristic vibes.
Interior Wall Design
Interior Wall Design
Typography
Typography
I created this typeface set with a futuristic design featuring sharp angles and geometric shapes, and it is being used in the ARAVE logo and themed events, it enhances the immersive experience. It set features a futuristic design with sharp angles and geometric shapes. The black-to-white gradient adds depth, while high contrast ensures clarity. Consistent and legible, the abstract characters balance creativity with functionality. Innovative shapes add a surprising element, perfect for a cutting-edge brand.
I created this typeface set with a futuristic design featuring sharp angles and geometric shapes, and it is being used in the ARAVE logo and themed events, it enhances the immersive experience. It set features a futuristic design with sharp angles and geometric shapes. The black-to-white gradient adds depth, while high contrast ensures clarity. Consistent and legible, the abstract characters balance creativity with functionality. Innovative shapes add a surprising element, perfect for a cutting-edge brand.
REFLECTION
Here are some thoughts and process that I put into the Dell rebrand!
1.
Researching the Brand
Through this project, I truly understand how researching all aspects of a company can reflect the brand identity and make the company stand out from its competitors. During the first 6 weeks of this project, I really looked into what makes this tech giant an attractive option for consumers. I found out that Dell can allow users to customize all their products to their own liking, so I emphasized and built my rebranding concept around the customizable feature.
2.
Designing Process
In the next 8 weeks, I created the design according to my brand attributes and elements. This process was quite challenging because it took me a while to decide on the look that would truly represent Dell and be classic and long-lasting. But overall, I think this project really portrayed the skills that's necessary for branding design and researching the company.
3.
If I had more time…
If I had more time to this project, I would build out and prototype the entire app. I would also spend more time on the transmedia area and complete the entire experience.
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REFLECTION
Here are some thoughts and process that I put into the Dell rebrand!
1.
Researching the Brand
Through this project, I truly understand how researching all aspects of a company can reflect the brand identity and make the company stand out from its competitors. During the first 6 weeks of this project, I really looked into what makes this tech giant an attractive option for consumers. I found out that Dell can allow users to customize all their products to their own liking, so I emphasized and built my rebranding concept around the customizable feature.
2.
Designing Process
In the next 8 weeks, I created the design according to my brand attributes and elements. This process was quite challenging because it took me a while to decide on the look that would truly represent Dell and be classic and long-lasting. But overall, I think this project really portrayed the skills that's necessary for branding design and researching the company.
3.
If I had more time…
If I had more time to this project, I would build out and prototype the entire app. I would also spend more time on the transmedia area and complete the entire experience.
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