Graphic Design, Branding Design, UX/UI, Transmedia

From a college dorm to what we are now today, Dell Technologies has taken a huge step forward to becoming a world-leading future. We innovate and bring out the best technologies that is fun and user-friendly. Our designs focus around all kinds of users, designed just for you. In your daily life, we are always with you, anywhere and everywhere you go.

The triangle represents Dell heading towards a complete new direction, having it move forward and upwards towards the road of innovation.

The squares that form the triangle also is an abstract representation of a cursor.

Each square represents Dell's customizable feature that everyone can create a product
designed for themselves, step by step, piece by piece.

The typeface is created by customizing
Helvetica by adding rounded edges to lowercase letters. This create a friendly and
trustworthy feeling.

The added rounded corner to the letter "d" symoolizes the outline of a laptop.

Users can customize and preset each Dell device before they use them. Everything will be set to their liking and they can easily manage them altogether.

These three colors are used throughout the system, with the
different shades of teal used on the logo, and the navy used on
various backgrounds.

The primary typeface is used on
titles and headlines

The photographs focus on the lifestyle and emotions of using Dell. It should showcase where, when, and how Dell’s products could adapt to different environments. The color tone is warm to relate to daily life and express happiness.

Illustrations are illustrated in a minimalistic and simple style. All the corners are rounded to match with the brand image. They are used to put on the background behind products to portray a lively feeling.

Icons will be used in the website and the app, the corners are also designed to be rounded to match the brand identity.

The secondary typeface is used as
body copy.

These two colors are used on apps and websites, with the lime green used as a highlight color and the grey as the type color.

Global

Dell's products and technologies are everywhere around the world. Not only is it a renowned brand, it is also across many industries.

Lively

We want to erase the impression of being dull and serious and create a fun and lively feeling.

Customizable

One of the biggest differences that Dell has compared to others is that
Dell allows users to customize their own products to their own likings.

Innovative

Dell is a company that continues to innovate and strives to improve the technology of human society.

Trustworthy

For all of our consumers, we want them to develop trust towards our brand that we can provide them
the best experience.

Nimble

All of Dell's supply are being provided in a short amount of time, in fact, the fastest in the industry.

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Through this project, I truly understand how researching all aspects of a company can reflect the brand identity and make the company stand out from its competitors. During the first 6 weeks of this project, I really looked into what makes this tech giant an attractive option for consumers. I found out that Dell can allow users to customize all their products to their own liking, so I emphasized and built my rebranding concept around the customizable feature.

In the next 8 weeks, I created the design according to my brand attributes and elements. This process was quite challenging because it took me a while to decide on the look that would truly represent Dell and be classic and long-lasting. But overall, I think this project really portrayed the skills that's necessary for branding design and researching the company.

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