Mitico Branding
A comprehensive brand identity package for Mitico
Mitico Branding
A comprehensive brand identity package for Mitico
Mitico Branding
A comprehensive brand identity
package for Mitico
Mitico Branding
A comprehensive brand identity package for Mitico
About the project
A comprehensive brand identity package for Mitico, encompassing all visual and conceptual elements that define the company's image and presence. This includes:
Logo design
Color schemes
Typography
Brand guidelines
Marketing materials
Digital assets
Date
February 2023
Type
Graphic Design, Branding Design
The Logo
Two Towers
Stylized geometric shapes resembling the two towers that mitico uses for carbon capture, suggesting stability and modernity.
Modern
Modern sans-serif font, lowercase letters, approachable and clean look.
Innovative
Innovative, forward-thinking, minimalist design conveying clarity and simplicity.
Young Audience
Young, tech-savvy audience, possibly in tech, design, or eco-friendly sectors.
Stable
Stability, reliability, modernity, environmental consciousness, sustainability.
The Logo
Two Towers
Two Towers
Stylized geometric shapes resembling the two towers that mitico uses for carbon capture, suggesting stability and modernity.
Modern
Modern
Modern sans-serif font, lowercase letters, approachable and clean look.
Innovative
Innovative, forward-thinking, minimalist design conveying clarity and simplicity.
Young Audience
Young, tech-savvy audience, possibly in tech, design, or eco-friendly sectors.
Stable
Stability, reliability, modernity, environmental consciousness, sustainability.
Young Audience
Young, tech-savvy audience, possibly in tech, design, or eco-friendly sectors.
Stable
Stability, reliability, modernity, environmental consciousness, sustainability.
The Logo
Two Towers
Stylized geometric shapes resembling the two towers that mitico uses for carbon capture, suggesting stability and modernity.
Modern
Modern sans-serif font, lowercase letters, approachable and clean look.
Innovative
Innovative, forward-thinking, minimalist design conveying clarity and simplicity.
Young Audience
Young, tech-savvy audience, possibly in tech, design, or eco-friendly sectors.
Stable
Stability, reliability, modernity, environmental consciousness, sustainability.
The Logo
Two Towers
Stylized geometric shapes resembling the two towers that mitico uses for carbon capture, suggesting stability and modernity.
Innovative
Innovative, forward-thinking, minimalist design conveying clarity and simplicity.
Modern
Modern sans-serif font, lowercase letters, approachable and clean look.
Young Audience
Young, tech-savvy audience, possibly in tech, design, or eco-friendly sectors.
Stable
Stability, reliability, modernity, environmental consciousness, sustainability.
Digital Assets
Digital Assets
Digital Assets
Business Cards
Business Cards
Business Cards
Minimum Size
Minimum Size
Minimum Size
Incorrect Usages
Incorrect Usages
Incorrect Usages
Color Palette
Color Palette
Color Palette
Typography
Typography
Typography
Pattern
Pattern
Pattern
REFLECTION
Here are some thoughts and process that I put into the Dell rebrand!
1.
Researching the Brand
Through this project, I truly understand how researching all aspects of a company can reflect the brand identity and make the company stand out from its competitors. During the first 6 weeks of this project, I really looked into what makes this tech giant an attractive option for consumers. I found out that Dell can allow users to customize all their products to their own liking, so I emphasized and built my rebranding concept around the customizable feature.
2.
Designing Process
In the next 8 weeks, I created the design according to my brand attributes and elements. This process was quite challenging because it took me a while to decide on the look that would truly represent Dell and be classic and long-lasting. But overall, I think this project really portrayed the skills that's necessary for branding design and researching the company.
3.
If I had more time…
If I had more time to this project, I would build out and prototype the entire app. I would also spend more time on the transmedia area and complete the entire experience.
REFLECTION
Here are some thoughts and process that I put into the Dell rebrand!
1.
Researching the Brand
Through this project, I truly understand how researching all aspects of a company can reflect the brand identity and make the company stand out from its competitors. During the first 6 weeks of this project, I really looked into what makes this tech giant an attractive option for consumers. I found out that Dell can allow users to customize all their products to their own liking, so I emphasized and built my rebranding concept around the customizable feature.
2.
Designing Process
In the next 8 weeks, I created the design according to my brand attributes and elements. This process was quite challenging because it took me a while to decide on the look that would truly represent Dell and be classic and long-lasting. But overall, I think this project really portrayed the skills that's necessary for branding design and researching the company.
3.
If I had more time…
If I had more time to this project, I would build out and prototype the entire app. I would also spend more time on the transmedia area and complete the entire experience.
REFLECTION
Here are some thoughts and process that I put into the Dell rebrand!
REFLECTION
Here are some thoughts and process that I put into the Dell rebrand!
1.
Researching the Brand
Through this project, I truly understand how researching all aspects of a company can reflect the brand identity and make the company stand out from its competitors. During the first 6 weeks of this project, I really looked into what makes this tech giant an attractive option for consumers. I found out that Dell can allow users to customize all their products to their own liking, so I emphasized and built my rebranding concept around the customizable feature.
2.
Designing Process
In the next 8 weeks, I created the design according to my brand attributes and elements. This process was quite challenging because it took me a while to decide on the look that would truly represent Dell and be classic and long-lasting. But overall, I think this project really portrayed the skills that's necessary for branding design and researching the company.
3.
If I had more time…
If I had more time to this project, I would build out and prototype the entire app. I would also spend more time on the transmedia area and complete the entire experience.
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